A total of almost 8,000 entries took part in over 150 competitive rides in 2003. As each rider had an average of two people acting as back-up crew, the figure of 8,000 trebled to 24,000 target opportunities – plus organisers, officials and stewards – all actively involved with endurance rides for the year. 2004 proved another good year for the sport with Zara Moon becoming National Champion at just 16 years of age and organisers for this year’s rides are looking forward to a bumper season with excellent early Ride entries and some later ones already full. Since the formation of Endurance GB in 2002 the sport has shown an increase in competitive rides and entries, a trend that has every opportunity of improving year on year.
National rides can vary from 17km (10 miles) Pleasure Rides to 167km (100 miles) Endurance Races to be completed in one day at FEI (Federation Equestre Internationale) standard.
British riders have a record to be proud of in International competitions; since 1984 endurance teams have brought home eight medals with a further nine
individual medals at European and World Championship level, including Team Gold and Individual Gold and Bronze at the 1993 Europeans and Team Silver at the 2000 World Championships. In January this year Endurance GB was represented by a six-strong female squad at the Senior World Championships in Dubai where Sarah Tyson beat the odds to finish in 38th place in an event which saw just one third of the 175 starters finish. Next December is the Young Rider World Championships in Bahrain, with Zara Moon a hopeful contender for the team
The resultant publicity from media coverage this year provides an excellent springboard for sponsorship at all levels, and for the British Team at the World Equestrian Games, to be held in Aachen, Germany, in 2006.
Horse welfare is paramount whatever the level of ride, with farrier and veterinary checks at all events. Pleasure Rides do not require specialist equipment or horses, at more advanced levels an extensive knowledge of fitness training combined with feed and care management are essential.
But all riders, crew members and organisers have one common denominator – an enthusiasm for horses and everything equine, and your company’s products are ideal for their needs. Sponsorship with Endurance GB will not only place your company and your products directly to this ready market but will also provide additional branding opportunities through media publicity.
Sponsorship Ideas
· Individual rides
· Rosettes
· Membership mailing
· Website exposure
We hope that the sponsorship opportunities offered by EnduranceGB will provide the incentive to promote your company and products through this popular sport. If you would like to discuss ideas in further detail please contact us and we will arrange a meeting.
A typical EGB member
A typical EGB member is aged 30+, married, with two children (there is also a significant number of young riders). Gross combined income is up to £35k so it would appear that a significant proportion of expendable income is spent on their horses and the sport of endurance.
This member owns three horses, which are kept at home, and maintains high standards of horse management (regular shoeing, worming and vaccinations with teeth checked annually by an equine dentist). Public liability insurance cover is included with the horse insurance policy.
They own a 4x4 vehicle to tow their trailer, attending up to twelve endurance rides each year, and run a second vehicle.
In pursuit of the sport of endurance, the typical EGB member will utilise outdoor clothing, camping equipment and electric fencing while away at competitions.